Values

We are transforming our relationship with clothes, breaking free of self-criticism and overconsumption, and uncovering our singular style.


a manifesto — a pledge — an affirmation

We wear our values.

We embody our values through our style, and we get dressed every day with joy and confidence. We know that choosing to invest in our confidence in a world designed to make us hate ourselves is a radical act. We opt out of diet culture, optimization, and over-consumption, and we act to create a world where our clothes don’t harm the Earth and others.

We cultivate productive and positive energy.

We refuse to let clothing and body image hold outsized negative mental power over us. We examine the stories we absorbed about style, bodies, gender, and consumption, and write new ones. We believe our clothes should support and celebrate us, not oppress us—and that should be true for everyone. We understand our values, habits, style, and self. We want to use our formidable mental and emotional energy on positive pursuits, creativity, contentment, and joy.

We practice feminist consciousness raising.

Fashion touches on all aspects of our interconnected lives: body, size, and wellness, politics and capitalism, race and ethnicity, gender and sexuality, physical and mental ability, culture and religion, the environment, human rights, and class and money. We articulate our internal stories about these topics and recognize that this can be a catalyst for a journey of feminist thought and practice.

We speak with integrity, intuition, and love.

We respect and appreciate the differences and experiences of others, and use our voices to uplift and lovingly challenge. We speak clearly and truthfully, and say what we mean; we do not dismiss or degrade others or ourselves. We refuse to use fear, shame, scarcity mindset, or criticism to manipulate people.

We think critically, without self-criticism.

Critical thinking is practicing the skill of assessing our information, behaviors, beliefs, and habits, and committing to using them to guide our future behavior. We believe we are in control of our actions. We are open to new ideas, perspectives, and feedback. We are pragmatic and recognize reality, yet we refuse shame, self-criticism, and close-minded ego.

We model the world we want to live in.

We participate in the community and world in a positive and intersectional way, because we believe that small change is still powerful. As individuals, we recognize that our actions have impact, and how our behaviors can cultivate a better world. We value cyclical growth and know that we are strongest when we are connected with others.


Anti-Racist Small Business Pledge

Read the Anti-Racist Small Business Pledge and watch the video.

I believe that everyone, regardless of style, size, ability, gender, sexuality, race, religion, background, or budget, can and should feel supported by and confident in their clothes.

I acknowledge the existence and impact of racism, white supremacy, and the ways modern capitalism is exploitative of humans and the Earth. I recognize the ways our behaviors can perpetuate or dismantle systems of oppression, in our hearts, our communities, and the world at large.

I believe a business can embody feminist values and begin to “model new ways of living, working, and being together.” I recognize that being a feminist business is a commitment, not an achievement, and I am committed to this lifelong effort. I work to own my various privileges and to create services that acknowledge and respect everyone’s unique experiences and style. I strive to be receptive to feedback and change.

As a solo entrepreneur, I pledge to:

  • Practice anti-racist behavior to the best of my ability, through my words, my actions, and my work.
  • Continually educate myself through active self-study. I maintain a business education budget and half of it is dedicated to Black, BIPOC, LGBQTIA+, and/or women educators. I actively seek out anti-racist and feminist education on all topics, not only race.
  • Donate 10% of my total income each month to organizations dedicated to eliminating oppressions of all kind, and make this information publicly available.
  • Collaborate with and invest in business owners, makers, creators, and coaches from diverse backgrounds, races, abilities, and experiences, and pay fairly.
  • Ensure that my coaching sessions, group classes, and comments sections are not a source of discrimination or oppression; moderate and model opinions, questions, growth, and ego.
  • Making my services accessible as is financially feasible, through a variety of price points, including pay-what-you-can where possible, and payment options.